It is recognised world wide for its swing top bottle. However for a number of reasons the old swing top bottle has been going out of fashion.

Grolsch approached FLEX/the INNOVATION LAB to create a new type of relevance for the brand and the bottle.

The project for FLEX was to design all of the primary and secondary packaging for Grolsch including a new swing top bottle.

Curve speaks to Ronald Lewerissa, creative director for FLEX about the successful facelift of this iconic brand, in Curve - Issue 36.

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