The Copenhagen industrial design firm KiBiSi recently turned its hand to bicycle lights with the design of the innovative iFlash One that easily snaps onto a bicycle through the use of magnets.

The Danes are known for cycling. Their capital city of Copenhagen is world famous for its biking culture and in 2011 was voted the ‘best city for cyclists’. There are thousands that take to the streets every day, but each one of them needs to be safe with appropriate and dependable lighting. KiBiSi – an industrial design firm based within the city – came up with the idea for a new magnetic bike light called the iFlash One.

“iFlash One is designed with a holistic approach merging light and fitting into one object with an overall and simple DNA. I like that the magnet seems magic. Making safety fun and easy through simple everyday usability has been key in this project,” describes KiBiSi’s founding partner and head of design, Lars Larsen.

Essentially, the iFlash One uses magnets for easy fastening. The compact object comes in two parts. The first is the magnetic base, which the user easily fixes to their bike’s handlebar or seat post. The second is a magnetic light that snaps onto this base.

“The aim with the design was to make it highly intuitive and easy to use. For instance, the magnets for the front light only work with the front light fixture and not with the rear light fixture, and no tools are needed to mount the fixtures,” explains Jens Martin Skibsted, founding partner of KiBiSi as well as founder of the bicycle company Biomega.

As soon as it’s connected, the iFlash One automatically switches on. There is a choice of either a flashing or steady light, providing 60 hours of battery life in flashing mode. The integrated wide-angle lens ensures a safe ride while fulfilling the new Danish legal requirements for bicycle lights.

This new legislation, which came into force on 1 November 2012, ensures that cyclists are safe in the dark through a number of rulings, including the fact that both the front and rear lights must be visible at 300 metres, the lights must be stable and secure, and they must have a minimum battery life of five hours with the required brightness.

“The lights conform to new standards and are stronger than mainstream bike lights. The added convenience and strength will hopefully lead to increased adoption and improve traffic safety,” says Skibsted.

When the cyclist dismounts, they can easily take their front and rear lights with them, as they snap together to form one compact object to be placed in a pocket or bag.

Read more about Jens Martin Skibsted's, founder of the bicycle company Biomega, and his sleek cycles on the streets of Copenhagen by logging into Curve Issue 41 or subscribing for full access.

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