The NOOK HD is the latest in a series of tablet e-readers Ammunition and Barnes & Nobel have collaborated on over the past 3 years.

The new lightweight high definition tablets have smooth rounded edges and are designed to be slim enough and easily held with one hand while reading.

“From the beginning, we knew design would be key to breaking into the e-reader market.  With Barnes & Noble’s long history of providing customers with an array of reading and entertainment content, we believed they could lead the market in terms of user experience and design,” says Robert Brunner, founder of Ammunition and the creative lead for NOOK.

“From our very first NOOK we designed with Ammunition, our aim has been to build the most elegant, highest quality reading products on the market,” says William Lynch, CEO of Barnes & Noble.  “Our latest NOOK tablets are great examples of the kind of intuitive, ergonomic designs that have helped make them so highly rated with our customers.”

“Our experience in developing dedicated e-readers has served us greatly,” explains Brunner. “Working with Barnes & Noble, our emphasis has always been around making the product feel great for users to hold and use for hours at a time. This experience has sharpened our focus on size, weight, balance and form, and the new NOOK tablets are the latest and best examples of our expertise in this area.”

Barnes & Noble operate 689 bookstores, 667 college book stores in 50 states of the USA. They feature more than 3 million titles in their NOOK Bookstore alone.

Barnes & Noble customers can purchase digital books and content on a wide range of platforms, including NOOK devices and on popular mobile and computing devices using free NOOK apps.

“When it comes to the idea of design in the tablet space, most companies seem to think the world ends with a rectangular piece of glass with rounded corners,” says Brunner.

Brunner says there are many more opportunities for creative expression in terms of form, detail and construction.

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