The 28th General Assembly of the International Council of Societies of Industrial Design (Icsid) was held in Montreal, Canada on 18–19 November and concluded with the announcement of the new Board of Directors for the 2013–2015 term, which will be lead by Dr Brandon Gien.

“It is with a pounding heart, a head bursting with fresh ideas and an unwavering passion for design that I embark on a journey to lead this organisation,” stated Dr Gien.

“There is without doubt a design renaissance happening around the world, where the profile and importance of design is shifting to a new level. Design is now being understood and embraced as a driver for positive change in areas of business, industry, government and more importantly, at a societal level.”

Dr Gien, Icsid’s first Australian President, is CEO of Good Design Australia and Chair of the Australian International Design Awards. Prior to founding Good Design Australia, Dr Gien was the General Manager of Design Strategy and Head of Corporate Services for Standards Australia.

Through Dr Gien’s work, Good Design Australia is now widely recognised and respected for its important role in promoting the value of design-led innovation to business, industry, academia, government and the general public. He served as Icsid’s Treasurer for two terms (2007–2011) and most recently as President-Elect.

“We must ensure Icsid continues to be a leading player in promoting the value of professional design in a world that needs it more than ever. Most importantly, we need to reinforce this message with authority, credibility and above all – dignity,” said Dr Gien. “It is vitally important that we place even more emphasis on our profession and leverage the leadership role industrial designers are playing in pushing the boundaries of design into corporate strategy and design-led innovation.”

As the foundation for the future is laid and the Board works towards steering the organisation forward into the next term, Dr Gien said his focus as President will be on five key objectives: organisational stability and financial sustainability, strategic brand alignment, international collaboration and advocacy, a greater focus on the industrial design profession and building an aspirational organisation.

“I look forward to working with a new board that will bring fresh thinking and help explore a new definition of industrial design and formulate a new model to engage with professional organisations in these exciting and rapidly expanding areas of design,” Dr Gien said. “I have very high aspirations for this term and the Board members joining me, to design the roadmap ahead for Icsid to ensure this organisation matters today as much as it will in 50 years time.”

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