In celebration of the 30th anniversary of the ‘Ur-quattro’ – a four-wheel-drive rally car with flared wheel arches and sporty character, launched in 1983 – Audi has designed the Audi Sport quattro laserlight concept, which builds on the original’s DNA. Its defining feature is the laser headlights that Audi claim is three times stronger than traditional LEDs and can light up the road for up to 500 metres ahead.

Audi first premiered the Audi Sport quattro laserlight hybrid concept car at the Frankfurt Motor Show during September 2013. It was unveiled in bright yellow. The second incarnation of the concept in plasma red was recently showcased at the International Consumer Electronics Show (CES) show, a global technology event that took place in Las Vegas from 6 to 10 January.

Audi’s design team, based at its Munich design offices, has worked hard to reinterpret the 1983 Audi quattro. They wanted to keep some of the original design cues but update the design by incorporating new technology. The standout feature in the concept car – which is a 700-horsepower plug-in hybrid sportscar that can go from 0 to 100 km/h in 3.7 seconds and can reach a top speed of 305 km/h – is the lighting technology incorporated in its dual headlights.

The MatrixBeam LED technology illuminates the road almost 500 metres ahead. Audi claims that this laser high-beam light has approximately twice the lighting range and three times the luminosity of LED high-beam lights. This technology will be featured on the race track in the 2014 R18 e-tron quattro.

“The new show car demonstrates technical ‘Vorsprung’ on many levels,” says Professor Dr Ulrich Hackenberg. “Onboard this car we have e-tron technology with 700 PS of power and 113 mpg fuel economy; laser headlights that leave all previous systems in the dark with its higher performance as well as new display and operating systems with cutting-edge electronic performance. We are showing the future of Audi here.”

But that isn’t all Audi had up its sleeve at CES, as it also revealed the all-new Audi TT interior. Visitors could experience a virtual cockpit of this compact sports car, which will be launched later in 2014.

“The first Audi TT was the design icon per se, the second generation was even sportier, right through to the TT RS plus with its five-cylinder TFSI and 360 PS. And with the new Audi TT, the driver will be able to experience the technology to an even greater extent – just as would be expected from a genuine sports car. And it comes with a new generation of electronics and connectivity features,” adds Hackenberg.

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