Water-resistant and with a sports inspired aesthetic, designed for an active lifestyle, stats and progress can be automatically synced and shared to help motivate and inspire an athlete or fitness enthusiast.

The idea behind the NikeFuel algorithm is that it creates a shift in a person’s focus while they’re training or working out, and in general activity levels throughout the day.
Instead of thinking about how much energy a person is burning, the Fuel system focuses on how much activity they are accumulating, while also allowing for a context for comparison with others.
Curve Issue forty-one, 2012
‘Fuelling the fire’ by Belinda Stening

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