“Designers have a deep understanding of the entire product range and what the whole range will look like into the future. As designers we have these very clear pictures and visions in our heads, and nobody else has this with such clarity. Designers are able to look to the future much more easily than others. So they have this great advantage over other specialist members of a team.

“Designers also understand users very well, which is a very important part of the design of any vehicle. Compared to marketing people – who are skilled in knowing what people want now – designers have incredible foresight. Designers have the imagination and understanding of what products are suitable for a particular application and what people will appreciate in the future.”

Curve Issue thirty-five, 2011
 ‘Peter Schreyer’ by Belinda Stening

read the original article

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