“So many people, especially in big organisations, have been taught to be a certain way, or to use a certain set of rules, so unless you occasionally firebomb them, nothing is going to happen. By using a practical vocabulary which doesn’t include words like ‘leverage’ and ‘ideation’ we can get to the truth more quickly.

“There is a whole raft of stuff, much of it absolute tripe and twaddle, in business about taking people, who have absolutely no hope of having an original idea and trying to work them up into some sort of feeding frenzy that suggests, ‘If I follow this linear, cookie-cutter process everything will be okay and we’ll all be creative’. It’s a nonsense and an expensive waste of time – a lot of time.”

Curve Issue twenty-four, 2008 ‘Richard Seymour’ by Belinda Stening

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