“Regarded as one of the most prestigious, independent competitions in the design world, the international BraunPrize was originally set up over 45 years ago by 
the son of the founder of Braun, Erwin Braun,” says Lars Atorf, PhD, Head of Global Communications, P&G Global Braun & Appliances. 

“Back in the early 1960s, he was acutely aware that there was very little public debate about design. As the man at the helm of a company that had won numerous awards for contemporary design, such as the 1957 Triennale in Milan, Erwin Braun wanted to instigate a real change,” says Atorf.

“He aimed to reignite the industry by finding raw, undiscovered talent from schools and colleges that would make the design world sit up and pay attention. It was with this in mind that he decided to create the BraunPrize, an international design competition open to students or graduates of industrial design courses who had been working in the commercial design world for only a very limited period.”

The history of the BraunPrize is best captured by the first prize winners and products that represent a record of design achievement, since the first BraunPrize award in 1968. The 1968 Braun received 122 submissions from 15 nations for the BraunPrize. The first BraunPrize winner was Florian Sieffert from Folkwangschule Essen, Germany for the design of his 16mm movie camera.

“Over the years, young designers from more and 
more countries around the world have entered and this platform has launched the careers of aspiring young designers. Last year alone, the competition received a record number of 2399 entries across 73 countries, over four times the previous record,” Atorf explains.


Since 1968, the BraunPrize was initially celebrated every third year, later on every second year, until it was changed back to every three years in 2012. Designers from around the world have consistently competed to win the prestigious BraunPrize to collect their generous prize money and to be given the opportunity to work as a paid design intern at Braun.

“As of 2012, the new awards theme ‘Genius design 
for a better everyday’ was set, to encompass the Braun brand philosophy – embracing the high relevance 
of well-designed products for everyday life. BraunPrize also introduced a new layer of national winners in several countries to further support and promote exceptional design concepts within each country,” says Atorf.

“In addition, reflecting its unwavering commitment to sustainable development, Braun also introduced the new BraunPrize Sustainability Award which recognised and rewarded design projects that had a particularly strong focus on sustainable solutions for everyday life.”

Over the years, the popularity of the BraunPrize has made it a major international design competition with a growing number of competitors and international finalists, from many nations. “It’s this innovation with inspiration from so many talented entries that contributes to the success of the BraunPrize,” Atorf says.

It is tradition that the BraunPrize jury is chaired by the Head of Braun Design, and independent jury members are prominent designers and design educators. “With a jury of hand-selected international design experts and a judge panel consisting of hundreds of international design experts and journalists attending the BraunPrize Forum, it’s easy to see why,” he says.

“No wonder that icsid has endorsed the BraunPrize for many years. And it’s not just the young designers that are benefitting; some of Braun’s current design team got their first big break through the BraunPrize!”

Established in 1968, the BraunPrize was Germany’s first international competition to promote the work of young designers.

Braun’s commitment to this cause is highly regarded by the design world and the design-aware public.
In sponsoring the BraunPrize, Braun seeks to highlight the importance of industrial design and innovative products and to promote ideas for consumer products that help people in all aspects of their daily lives.
Curve magazine is following the progress of the BraunPrize.

For further information on the BraunPrize go to 
www.braunprize.com
 

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