issue four

four

From the publisher

Our coverage of the Australian Design Awards focuses on the Betachek G5 glucose meter. We talk directly to the manufacturer, National Diagnostic Products and the design firm Neilsen Design Associates, to give an insight into a demanding and fast moving project. 

In profile, James Dyson speaks very candidly about life in the entrepreneurial fastlane. Peter Cooper of konstrukt design in Sydney talks about his international approach to design consulting and studio management.

Laura Traldi talks to Whirlpool about their empowered and innovative workforce, where every employee is encouraged to get involved in the product development process.


Inside this issue

A world first for diabetes monitoring

A world first for diabetes monitoring

The Betachek G5 not only won both the categories in which it was entered – the Software/Electronics Design and the Industrial Design, but this revolutionary technology also took out the Design of the Year Award.

You
A tradition in recognising excellence

A tradition in recognising excellence

Australia has enjoyed a long history of supporting and promoting design. Simon Jackson looks at two important awards in the history of industrial design – the Sebel Design Award and the National Award for Inventors.

Share
Beyond the brief

Beyond the brief

From an idyllic open plan loft style studio looking out across the rooftops of inner city East Sydney, Peter Cooper, of konstrukt design, talks about studio dynamics and the importance of an international feel and outlook for product design consultancies.

Work
Australian Design Awards

Australian Design Awards

Standards Australia’s Australian Design Awards this year attracted a record number of entries, which in turn required a record number of judges – professionals committed to promoting excellence in Australian design.

News

The future of design

If you had to put a dream team together to run the country who would be in it? Not the individuals, but the skill sets.

Share

Creating your corporate soul

A step-by-step process required verbalising your entity’s vision, composition and culture leading you towards clarity in terms of creating the visual and tangible image of your brand. Your company name, logo, corporate colours, tagline or slogan should finally reflect all these ideologies.

Share

Information unpacked

The ability to make informed decisions about design, products and ecological concerns can sometimes be complex and challenging.

Work
Celebrate light

Celebrate light

A studio in Fitzroy, one of Melbourne’s art and design precincts, has become a shared workplace for Tom Seymour and Anton Ward. The designers work collaboratively but have their own individual designs.

Rest
Driven to succeed

Driven to succeed

Whether it’s driving to work in peak hour or heading home after a late night out, any driving experience is destined to be more enjoyable when you’re in the hot seat with the new Ford BA Falcon series Interior Command Centre.

You
Green by nature

Green by nature

The packaging of a new range of body products, Ethos, handsomely reflects the brand’s personality – natural, healthy and honest.

You
Product and the brand

Product and the brand

Specialising in the development of brand and product positioning strategies, Mike Cooper, Director of Design United in Sydney talks about the brand, the product and product graphics.

Share
James Dyson

James Dyson

It took over 5,000 prototypes and close to fifteen years of controversy, ridicule and rejection, with the occasional success, but the very first Dyson vacuum cleaner was finally released in the UK in 1993.

Share
Looking at you

Looking at you

Seeing Machines is an award winning company with a focus on vision based machine interfaces. Based in Canberra, the company is developing technology that enables a computer to monitor fatigue and provide appropriate responses.

Work