issue fourteen

fourteen

From the publisher

Our feature on Donald Norman, author of Emotional Design – Why we love (or hate) everyday things, discusses the practical use of Emotional Design and how we use it to build brands and design and market products effectively.

In concept, Simone LeAmon, artist and designer with a flair for product creation has a rigorous conceptual approach to her work. She has now been rewarded with a creative role with Italian lighting manufacturer, Oluce.

Contributor Laura Traldi met with John Maeda and enlightens readers on his artistic approach in a world dominated by technology.

Many of you would now have received the first Curve calendar. This is the first in a series for subscribers. Please contact us for your copy and to join our subscriber list.


Inside this issue

Creating a process for profit

Creating a process for profit

As an increasing number of small to medium manufacturing companies around the world begin to recognise design as an investment in their future, Curve turned to Sweden to uncover the Scandinavian approach.

Share, Work
Ecological footprint redefined

Ecological footprint redefined

It’s always surprising and satisfying to discover companies who recognise the value of pursuing the design and development of environmentally improved products.

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Seek out the experts when solo

You’re feeling confident... you’ve done a few private jobs and your work has appeared in glossy mags. You’re ambitious, hard working, and you figure you’ll earn more working for yourself.

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Giving the old FJ new life

Giving the old FJ new life

A concept car that combines a blast from the past with some of the latest in automotive technology has been unveiled to the public. The Holden Efigy, a reincarnation of the original 1953 FJ Holden with new concepts, is more like a hot rod than a family car.

News, Play, You
Winning designs reflect Asia

Winning designs reflect Asia

The Design for Asia Award, established three years ago by the Hong Kong Design Centre, is dedicated to promoting design excellence and raising awareness amongst the business community as well as the general public.

News, Play, Rest, You