issue thirty-seven

thirty-seven

From the publisher

We talk to the winners, the jury chief and Clive Roux, the CEO of the IDSA, about this important trend.

In Profile, the clever PICT®, not just a humble glass brick, by French design duo Fred&Fred, is set to illuminate interiors and spaces using vibrant colours and reflections. A finalist in the red dot award for product design this year, the PICT is technically brilliant.

In Technology, the future is looking easier for the elderly with a smart walking aid. And in Materials, we see wetsuits for triathletes that give greater freedom of movement.

Our Comment and Business segments introduce clever strategies, and new ways of thinking to improve business performance.


Inside this issue

Redefining excellence

Redefining excellence

The three Best in Show winners for the International Design Excellence Awards (IDEAs) program were announced in September by founding organisation – the Industrial Designers Society of America (IDSA). Participation in the IDEAs this year grew to a record 2000 entries.

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Custom meets contemporary

Custom meets contemporary

When Massimo Orsini took over Mutina in 2006 – a small ceramics company that belonged to his family and had a long tradition of engaging in the industrial production of tiles – he had his work cut out for him.

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Clive Roux on the IDEAs

Clive Roux, the CEO of the Industrial Designers Society of America (IDSA), spoke to Curve editor Belinda Stening to explain how the IDEA program is evolving.

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Embracing the path of change

Innovation is a buzzword that has been around for some time. Many organisations, small and large, claim to thrive on innovation, but often it’s just lip service. They pursue this ‘holy grail’ with varying degrees of success, not really understanding what it entails to be innovative and how to go about it.

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Computing life

Computing life

It’s an understatement to say that technology is moving at a rapid pace. It was only in August that the World Wide Web celebrated its 20th anniversary.

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Lighting the way

Lighting the way

Small, relatively inexpensive, and well positioned in terms of branding within niche, high-spending segments, Italian design companies have always been perceived as attractive game for larger hunters.

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Fold-up boat

Fold-up boat

Recent graduates from the Royal College of the Arts (RCA) in London, Max Frommeld and Arno Mathies, have created a flat-pack leisure boat. The vessel is made from a single sheet of plastic and, like a piece of folded paper, it folds together from a continuous sheet.

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To market, to market

A fundamental principle when marketing products is not to engage in behaviour that misleads or deceives consumers, or that is likely to do so. But what does this mean in practice? Reality TV show The Block was in the spotlight recently when authorities investigated whether the prices of the houses being sold as part of the show had been underquoted to the market – a practice that can mislead consumers about price expectations.

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Floating on air

Floating on air

Chicago-based design group Beyond Design, working for their client Aero Products International, won a red dot award for product design this year for the Aero Pakmat®.

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Glass houses

Glass houses

Based in Lille in France, Fred&Fred have used their collective research and creative thinking, combined with their passion for light, to create a state-of-the-art glass building product.

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Mind control

Mind control

What if the Prius were a bicycle? This is the simple question Toyota and its advertising agency Saatchi Los Angeles asked themselves.

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Sleek suits

New Zealand company Orca, based in Auckland, is a world-leader in design-led innovation in wetsuits and sports apparel, particularly in the field of the triathlon.

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Yesterday’s news

Yesterday’s news

Mieke Meijer considers herself a ‘maker’ rather than a designer. With an eye for the unperceived aesthetics of everyday life, Meijer devised a concept to transform surplus newspaper into a renewed material during her studies at the Design Academy in Eindhoven in 2003 – in fact, it was during the middle of a very hands-on class called Atelier.

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