issue three

three

From the publisher

Australia is fortunate to have a number of internationally recognised companies achieving outstanding success in both the medical device and the scientific instrument manufacturing industries. Curve investigates the unique business and legal constraints within which these companies need to operate.

Design, engineering and intelligent management will play a crucial role in the success of these industries. Increased networking and business clustering are options currently being considered.

The Planet lamp, an urban icon that most of us will be very familiar with, is about to be re-launched this year. The story behind the Planet Studio ‘K’ Lamp designed by Bill Iggulden and manufactured by the family company in Melbourne in the early 1960s, is covered by Simon Jackson.

From a different perspective, One Planet reveals a rugged sense of design for the wilderness, and a proud manufacturing ethos based on producing long lasting equipment for the great outdoors.

Product design is a complex business, involving strong teamwork and a multitude of business skills. Curve’s business section continues to bring you the latest news in marketing, IP and international opportunities.


Inside this issue

Guidelines for now 
and the future

What constitutes good design? The age-old argument continues to provide fodder for Phd’s, academic debates, professional discourses all the way through to dinner table conversations.

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Defining your soul

As a decision maker within your business, whether you are a one-man design team or a design collective, you may hold views about how you see your impact on your market, and how you would like to be perceived by your target audience.

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Building bridges with strategic design

Building bridges with strategic design

“The key in innovation is to keep on producing ideas.” It sounds relatively basic, but as Robert Sutton, Professor of Management Science at Engineering Faculty of the Stanford University says in his book Weird Ideas That Work, a ninety percent failure rate in innovation is quite standard.

Work
A radical approach is ‘no picnic’

A radical approach is ‘no picnic’

What started out as a bit of an experiment among a group of design graduates from the same university class in Stockholm, has grown into a success story based on hard work and heavy doses of humour.

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Design promotion in Vietnam

Today design contributes to the competitiveness of products from every business. Design is becoming a component of the marketing strategy of enterprises in Vietnam.

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Straight talk for start-ups

If you’re operating your own practice in product design you’re going to see your share of inventors and new start-ups. How you advise these people is a measure of your professionalism.

Work

Profiting from your IP

Like any commodity, a company’s Intellectual Property (IP) is a powerful and valuable asset – generally created for financial gain. In some cases it can represent a monopoly in product, service or design.

Work
Focus on performance

Focus on performance

A different twist on ‘designing for the environment’ can be found at One Planet – a Melbourne based designer and manufacturer of equipment for the outdoor adventure market.

Play

Feel a change

The Tactile Dome, an exhibition at the Palace of Fine Arts in San Francisco, has captured the imaginations of millions of visitors over many years

Play
Medical manufacturers unite

Medical manufacturers unite

Ageing populations and a growing healthcare market in Asia provide significant opportunities for Australian manufacturers of medical equipment.

News
Maraca sounds its future

Maraca sounds its future

“Kids ask for it by colour... red for raspberry rumba, purple for cranberry kiss, blue – tropical mango and the black and white soccer ball version is lemon kick.”

Play
Less is more

Less is more

Packaging is an area of important focus for environmental design with a number of recent developments expected to facilitate greater changes in the way that packaging is designed, manufactured, consumed and recovered.

News
Re-inventing the wheel

Re-inventing the wheel

In South Africa about twelve million people walk more than 200 metres (often many kilometres) for water each day.

Work
Light to touch

Light to touch

When it comes to internal lighting, mood is everything. For years designers have been playing with colours and dimmers to gain the right effect, but the work of a Melbourne design student takes lighting to a whole new sphere.

Rest
Making drugs hurt less and work better

Making drugs hurt less and work better

With a current global drug delivery market of US$50 billion annually, expected to grow to US$100 billion by 2005, a more effective, less painful means of delivering drugs transdermally sounds too good an investment to be true.

You

Researching future customers

For many technology companies it can be difficult to determine why some communication tools become part of our daily lives while others are just passing fads.

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